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	<title>Not Robert Cumberford &#187; Sergio Marchionne</title>
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	<description>A failed car designer tries to make sense of a flat design world.</description>
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		<title>What I think we&#8217;ll see from Fiat/Chrysler tomorrow.</title>
		<link>http://blog.viacelli.com/2009/11/what-i-think-well-see-from-fiatchrysler-tomorrow/</link>
		<comments>http://blog.viacelli.com/2009/11/what-i-think-well-see-from-fiatchrysler-tomorrow/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:45:58 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General ranting]]></category>
		<category><![CDATA[Alfa Romeo]]></category>
		<category><![CDATA[Carpocalypse]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Dodge]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Jalopnik]]></category>
		<category><![CDATA[Mito]]></category>
		<category><![CDATA[Ram]]></category>
		<category><![CDATA[Sergio Marchionne]]></category>

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		<description><![CDATA[Ok, so this is really just a repeat of my Jalopnik comments from last week, but I wanted a chance to reiterate in public what I see as the clear vision for where FIAT and Sergio Marchionne are planning on taking Chrysler in Wednesday&#8217;s announcement. I may be completely wrong, but that&#8217;s what blogs nobody [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="New Chrysler logo?" src="http://www.blogcdn.com/www.autoblog.com/media/2009/11/chrysler_newwinglogo.jpg" alt="" width="410" height="203" /></p>
<p>Ok, so this is really just a repeat of my <a title="Jalopnik" href="http://jalopnik.com/5390953">Jalopnik</a> comments from last week, but I wanted a chance to reiterate in public what I see as the clear vision for where FIAT and Sergio Marchionne are planning on taking Chrysler in Wednesday&#8217;s announcement. I may be completely wrong, but that&#8217;s what blogs nobody reads are for.</p>
<p>It&#8217;s already been <a href="http://blogs.cars.com/kickingtires/2009/10/fiat-to-gut-chrysler-lineup.html" target="_blank">leaked</a> which cars are coming over from Italy and what cars are being killed, and based on that breakdown, here&#8217;s how I see things shaking out. Honestly, if it plays out at all like this, I&#8217;m kind of excited by it.</p>
<p><strong>Chrysler:</strong> Bigger/American traditional. 300C, Minivans, probably a new larger sedan (maybe Alfa 166 based) to replace the appalling Sebring. 500 will be badged a Fiat or an Abarth, so even though it will sit next to them on the showroom floor, it won&#8217;t really figure into the overall image.</p>
<p><em>Possible cross-branding or cross-pollinating with Lancia for additional volume savings.</em></p>
<p><strong>Dodge:</strong> Sporty retro Americana. What Pontiac should&#8217;ve been instead of killed. Muscle cars, V8s, agressive styling. Nothing Italian in sight. The hardcore American product that the &#8220;heartland&#8221; can get behind.</p>
<p><strong>Ram:</strong> Trucks, man. By separating out the trucks à la GMC, Chrysler gains a truck division with some instant credibility and maybe some sales in Europe.</p>
<p><strong>Jeep:</strong> Real Jeeps. Not the soft-roader crap they&#8217;ve been pushing recently. Very much like an affordable Land Rover alternative. I see them bringing Jeep back to Europe so they don&#8217;t have to muddle Alfa Romeo&#8217;s brand with SUVs.</p>
<p><strong>Alfa Romeo:</strong> Affordable small sporty cars. VW/Audi killer. 3 hatchbacks and a small sedan doesn&#8217;t say luxury. I think they don&#8217;t want to overlap with Dodge here, so they&#8217;re staying small.</p>
<p>That&#8217;s how I see it, and it makes a lot of sense. I think that we&#8217;re likely to see Chrysler/500/Jeep dealers, Dodge/Ram dealers and probably separate Alfa Romeo dealerships. And I&#8217;ll be waiting when the doors open to get my piece of the Marchionne pie.</p>
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