Not Robert Cumberford

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A failed car designer tries to make sense of a flat design world.

The Truth About Logos

A commendable car blog called The Truth About Cars has asked its readership to submit logo designs for the site. Typically, I would consider this an affront to designers (and maybe it is), but I have a lot of respect for them and what they stand for (completely unbiased and brutally honest auto reviews and news), so, despite my better judgment, I thought I’d throw my hat into the ring and design a little something for them as well. I can use all the publicity I can get for my designs.

Maybe if I win their contest they’ll buy my Christmas Cards next year to send out.

The Truth About Cars logo proposal

The Truth About Cars logo proposal

And I have trouble convincing clients to spend $500.

It seems that the new and not-quite-mediocre pepsi redesign cost almost as much as the stimulus package. This is exactly the kind of crap that gives designers a bad name.

Click here to read the article.

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