How Ford’s getting it right with the Fiesta launch.

Ok, I’ve been critical in this blog and on Twitter for a while now about what I perceive as Ford’s missed opportunity with the Fiesta Movement. I’ve said that they dragged their feet too long with the US-spec car and lost their momentum. I’ve said they put too much chrome on the US-spec car (I […]

Is Ford about to drop the ball on Fiesta Movement?

I’ve been following Ford’s Fiesta Movement from the beginning. In fact, not only did I consider putting my name in the hat to participate, I was already directly or indirectly following several of the final 100 chosen via blogs or Twitter. For me, Fiesta Movement was not about raising awareness of the car, but rather […]