Not Robert Cumberford

viacelli design Logo

A failed car designer tries to make sense of a flat design world.

Nobody’s reading this anyway…

…so I might as well say what I’m really thinking, right? I’m changing this blog from a design critique to a more generalized rant about what bugs me – in design and the world in general.

So, first things first. I’m sick of things being done faster, cheaper and “good enough”. I got into this business because it seemed like one of the few places where people still strived for perfection, and now I spend my days trying to crank out design like a sweatshop worker. I’m hoping to end that soon.

My goal is to endorse the “slow work” movement (which evidently exists: www.slowplanet.com/design), in the spirit of the slow food movement. The idea being that my work, like cooking, is best left to simmer to achieve its best result. Can I design a logo or a set of icons in an afternoon? Yes. Should I? No, and shame on you for asking. Yes, it will be cheap, but it will also look that way. If you can’t tell the difference, then you shouldn’t be making the design decisions.

That said, I need to make a living, so I’m going to be going out of my way to find clients who appreciate things done right, clients with attention to detail, clients who care. If you’re one of them, and you’re looking for someone to create a brandmark, icon or illustration for your next project, drop me an email or a comment and I’d be happy to discuss what you’re looking for – maybe over a coffee or lunch?

Category: General ranting, Working slow

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